LinkedIn is a business-focused social media platform with over 675 million users worldwide. While it is primarily used for networking and building relationships, LinkedIn also allows users to share content in the form of articles, photos, and videos.
Adding captions and subtitles to your LinkedIn videos is an important way to get your message out there. It can be difficult for viewers to hear the audio over ambient noise or in a crowded place.
Captions and subtitles also make your videos more accessible to deaf and hard-of-hearing viewers. In this article, we will discuss how and why you should add captions and subtitles to your LinkedIn videos!
What Kind of Videos Can You Upload to LinkedIn?
When it comes to video content, there are a few different types that can be uploaded to LinkedIn. For example, many users choose to share promotional videos for their business or product.
These videos can be up to 10 minutes in length and can be either live-streamed or pre-recorded. Additionally, LinkedIn users can upload educational videos, such as how-to guides or expert interviews. These videos are typically shorter in length.
Finally, users can also share personal videos, such as vlogs or travel diaries. These videos are generally shorter than promotional or educational videos, but they can still be up to 5 minutes in length. No matter what type of video you choose to upload, LinkedIn is a great platform for sharing your content with a wide audience.
What Are LinkedIn Video Captions?
LinkedIn video captions are text overlays that display the spoken words in a video. They sync up with the audio track of the video, making it easier for viewers to follow along.
Captions also help viewers who are deaf or hard of hearing to understand the video content. The closed caption on LinkedIn can be added manually or automatically and can be supported by a transcription service.
Why Add Captions and Subtitles to Your LinkedIn Videos?
There are many reasons why you should add captions and subtitles to your LinkedIn videos. Captions and subtitles make your videos more accessible to viewers who are deaf or hard of hearing.
They also help viewers follow along with the video if they can’t hear the audio over ambient noise or in a crowded place. Adding captions and subtitles can also improve your video’s search engine optimization (SEO), making it more likely to show up in search results.
How to Add Captions and Subtitles to Your LinkedIn Videos?
Adding captions and subtitles to your LinkedIn videos is easy! Follow the next steps:
1. Upload Your Video
First, you should upload the video you normally would. If you’ve already uploaded the video to LinkedIn, you can paste the URL.
2. Select Your Video
Select your video from your LinkedIn account.
3. Click on the “captions and Subtitles” Tab
Then click on the “Captions and Subtitles” tab. From there, you can add captions and subtitles in a variety of languages. LinkedIn will automatically generate captions for your video, but you can also upload your caption file.
4. Post the Video
Just click “post” and your video will be uploaded with captions and subtitles!
LinkedIn Video vs YouTube Video
When it comes to videos, there are a few key differences between LinkedIn videos and YouTube videos. For one, LinkedIn videos are limited to ten minutes, while YouTube videos can be more than an hour long.
LinkedIn videos also have a maximum file size of five gigabytes, while YouTube videos can be up to two gigabytes. Finally, LinkedIn videos are viewable by anyone with a LinkedIn account, while YouTube videos can be viewed by anyone with an internet connection. Moreover, adding subtitles to a YouTube video is done differently than on LinkedIn. These are just a few key differences to keep in mind when uploading videos to either platform.
Conclusion
Adding captions and subtitles to your LinkedIn videos is a great way to make your content more accessible and improve your video’s SEO. Captions and subtitles also make your videos more accessible to deaf and hard-of-hearing viewers. Although there are other video platforms (like YouTube), LinkedIn videos are unique and more professional-oriented in their own way
