TikTok is essentially a social media platform for short-form videos. Imagine a short-form YouTube or an Instagram for videos, but with many amazing new features. YouTube, which is owned by Google, however, quickly jumped on the “short-form video bandwagon” in September 2020 through the launch of its own YouTube Shorts to compete with TikTok.

TikTok videos can be anywhere from 15 seconds to 10 minutes in length. You can easily add special effects and eye-catching effects to your content. TikTok also features a massive music library to add a music background to your videos thus allowing you to stand out.

The TikTok algorithm promotes every new video that’s uploaded to people that would most likely enjoy it based on past viewings. The recommendation system equally works based on users’ past interactions, such as the number of minutes they watch a video as well as their total engagement – shares and likes. You can purchase views for TikTok to boost your new account.

Simply put, videos that are watched more often are promoted automatically to more people, essentially becoming viral. However, it isn’t watched as much, it gets to fewer people’s feeds until it is no longer promoted.

The TikTok algorithm allows for easy discovery of new content and also makes creating viral sensations relatively easy. If you would like to use TikTok as a tool for marketing your small business, first create a small business account and explore the platform.

That kind of promotion won’t get very far on TikTok. That’s why you should first look around to find out what other businesses are doing. You will also find a handful of TikTok success stories from both smaller brands and famous companies that you can explore. You should also ensure that your audience is currently on the platform before proceeding further.

You should try the following when exploring the platform:

  1. Watching Videos

Open the TikTok app and you will automatically see a feed with videos. Click around and watch several videos to get a feel for the platform. It is the best strategy for getting started.

  1. Creating Your Own Videos

You don’t even have to aim for professional-grade videos. Most of the videos posted on the platform are recorded on smartphones using minimal equipment. Start recording using your phone, add your preferred filters, use cool effects such as face zoom, and add in some stickers.

  1. Adding Music

TikTok is full of music. Music on TikTok videos is essential for most creators on the platform since it allows them to convey their message better. TikTok has seemingly limitless songs and audio that can be used for your videos, but it is important to find the ones that are currently trending.

You can search for viral sounds or viral audio on the TikTok search bar. You can even find sounds while you create your TikTok videos. Simply tap on the plus sign and then choose Sounds from the top. You will find numerous curated playlists and trending sounds based on your region on that page.


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