The current insurance industry is mostly online and potential insurance customers are too. This means every insurer must build a robust online presence to appear in more search results and attract new customers effectively. Having strong visibility in search engines is most important than ever to drive qualified traffic to your insurance company website and compete with giant brands in the industry. As modern consumers usually search online for everything they need, your services could be exactly what they are looking for. This means you must optimize your insurance business website for search engines to appear in relevant search results and get your business in front of potential insurance customers.
Be it a life insurance, funeral insurance, or auto insurance company, following SEO strategies can help drive more organic traffic and generate new leads.
Understanding the competition
Understanding the wider insurance landscape could be the best step to get started when it comes to improving the organic presence of your insurance company in search engines. Knowing exactly your competitors and understanding the strategies they are using to rank higher can help you develop a strong SEO campaign. So, perform a thorough competitive analysis to see who your competitors are and do something extraordinary to stand out.
Do Keyword Research
The core purpose of doing SEO for insurance agencies is to optimize the business website in a way that if potential customers search for insurance-related queries, the company’s website should appear in the top search results. To do this effectively, you need to find relevant and best-performing keywords in your niche. There are so many keyword research tools available that enable you to find the most relevant insurance keywords with high search volume. You can then use those keywords in your overall optimization strategies to make your insurance agency appear in the top results.
Get your on-page SEO right
Finding the best insurance keywords is a basic step of insurance SEO, but how you use them on your website matters a lot. Best on-page SEO practices include:
- Using target keywords in title tags
- Writing a keyword-rich meta description
- Using keywords in H1, H2, and H3 tags creatively
- Optimizing content and website copy with target keywords
- Adding alt text to images
- Interlinking the other pages of your website
Getting on-page SEO right plays a vital role in ranking your website higher in search engines.
Claim Local Listings
Getting your business on local business listing websites like Google My Business and Bing places is another insurance SEO strategy that helps you improve your local online presence. This allows you to share basic business details on business listing websites so local customers can easily find your business and contact you as needed. These business details are presented by the search engines when people search for local brands or companies. This as a result drives local traffic to your business website that you can easily convert into valuable customers.
Quality, Informative, and Problem-Solving Content
As insurance is a complex topic, people feel hesitant when they want to buy the right insurance plan. This is where creating useful and informative content can significantly boost your insurance company’s SEO efforts. First understand the pain points, problems, and needs of insurance customers and then try to cover them in your content writing process. Write high-quality and problem-solving content for your insurance company website as it can help you appear in more results and build customer trust as well.
Gain Online Reviews
Online reviews are an important aspect of SEO for insurance companies as modern consumers usually rely on reviews and recommendations of existing customers before they make final decisions. Having more reviews across your insurance company website, local listings, and social media profiles also build a strong brand image and credibility. So, encourage your customers to leave honest reviews after buying insurance policies from your company.
Generate Backlinks to Build Authority
Building backlinks is very much important to rank higher on search engine result pages. You can do this by writing guest posts on high-authority websites in your niche. The more strong and relevant backlinks you generate for your insurance company website, the better it ranks in search engines. Backlinks also improve the website authority of your website to stand out from your competitors. Strong inbound links also show search engines that your insurance website has the quality and informative content.
