You’ve heard that it’s true that the brochure is an effective marketing tool. Also, you know that the majority of people think of them as an additional piece of paper that can be tossed into the recycle bin, which is why they do not give much thought when they design one. This means that you must not just create an informative and engaging brochure. You also need to discover ways to ensure it’s noticed and is read by your intended people. Here are some suggestions to help the brochure stick out the crowd:
1.) Print on top quality materials.
This will not only improve the appearance as well as feel it also ensures it will last for a longer period of time. In reality, if you wish for your brochure to last for a long time the first element that should make it stand out is its materials.
2) Colorize the cover of your page.
In order to ensure your viewers don’t get distracted in the first moment that a feeling of timidity creeps in, include something new such as the splash of colors. This allows your readers to distinguish your brand apart from the plethora of boring brochures that they’ve recently received.
3) Make sure you have lots empty white space.
It’s tempting to pack as much information on every page, but avoid doing this! You’ll not only lose readers, but you could even scare them away as well. White space is crucial in brochures as it allows you to draw attention to what you want them to notice and take in.
4.) Create a pull-out area.
This will ensure that you draw attention to your brand as soon as they see your brochure. If you would like them to remember it ensure that this pull-out section contains something that you won’t find elsewhere for example, a specific coupons or discounts.
5) Highlight your logo.
Utilize a different color or style to your other material when you highlight your logo. This will be noticed right from the time they begin trying to figure out which business the brochure represents.
6) Make your headlines stand out!
As a follow-up to the previous point, ensure that your headline stands out. The best way to accomplish this is to make the headline larger or using the color of your choice. However, don’t overdo it. You must leave space for the rest the content. For a better concept, here are a few brochure samples from Venngage.
7) Make it easier for them to locate the information they’re seeking.
A few people may pick up the brochure simply because they’ve got an some interest in the services you’re offering. Others might pick it up for their boss or a colleague handed it out to colleagues Make sure that there’s something on each page that appeals to all.
8.) Have a wonderful (free!) offer for readers.
Keep in mind that it is your goal to have them save your brochure after they’re done reading it, so you should make it worthwhile for your time. It could be a forthcoming sales event, an exclusive event or other thing that is interesting to them. Any offer you can make to them can help that brochure pop the rest of the pack.
9) Have a QR Code.
Don’t put it on the cover of your page or anyplace where it could be overlooked. Place it in a prominent place in the lower right-hand corner of each page. This way, you’ll ensure that everyone can be able to see it and utilize it in the future. If you’d like to make your offer more efficient, ensure that the information you put that appears on the QR Code will direct users to more information on what you’re providing.
10.) Make it easy for users to connect with you on social media and on your website.
If you’d like to get more readers to be able to remember and read your brochure, they’ll need a way to contact you in the future Make sure you include information on how they can connect with you on social media , or on your website.
11.) Include testimonials.
When your flyer is large enough, you could include a few at the bottom of each page to catch the attention of people. They will let people know that you don’t just state: “We are great!” Instead, it’s: “Here is what our past customers think about us!”
12) Let you easily keep track of your past projects.
It’s always recommended to add an “About Us” section However, ensure you include some key words like previous projects, affiliations, and (if you have the ability) the length of time that the business has been operating for. This will allow readers to locate you should they wish to learn more about the work you’re doing.
BONUS TIP: Use Venngage
Venngage, an internet-based designer of brochures that will assist you in creating appealing and interesting brochures in only a few minutes. It is possible to begin from scratch using the blank canvas, or select from their extensive selection of brochure templates. All you need to do is create an account for account for free Venngage account, visit the templates page, and modify the template.
There’s no need to worry about which one of these concepts you decide to include in your next brochure just make sure you include. A quality brochure printed up is only half the challenge. You must find ways to make it stand out and be appealing to your intended public. With these guidelines and looking into Venngage and Venngage, you’ll be on the way to designing brochures that produce results!
