In current parlance, social media encompasses much more than “social.” Everyone is on social media, from famous dogs to rocketship landings. While the world of internet networking is open to everyone, it’s an exceptionally effective approach to promote your vacation rental. Social media platforms, notably Facebook, provide an easy way to attract visitors. With so much stuff available, how can you stand out?
While developing a marketing plan is a good place to start, you’ll want to become more detailed as you gain experience. Maintain your original emphasis on bringing new visitors to your site. Once visitors arrive on your website, you’ll need to really wow them! Many of these visitors use social media platforms such as Facebook to get a holistic understanding of how your vacation rental operates and what it would be like to stay there.
When you promote your Airbnb on Facebook, you’re not only broadening your reach but also narrowing it down to a certain demographic. Facebook users, for example, are looking for something different from Instagram or Twitter users.
To maximize the effectiveness of your Airbnb Facebook marketing, you’ll need to develop a strategy tailored to this platform. We’ve outlined the seven most critical actions to take, as well as some helpful hints and advice.
Why is it necessary to promote Airbnb on Facebook?
Airbnb already exposes your vacation rental company to a large number of people. This platform gets a high volume of traffic, which means that anybody looking for a place to stay in your city may come across your property. However, suppose your house is situated in a densely inhabited tourist region. In that case, you may find it difficult to attract guests using Airbnb if your listing is on the second or third page of a search engine, whether Airbnb or not, the probability of it being seen is minimal.
While Airbnb SEO is a beast unto itself, Facebook may increase your ranks. Increase your visibility even further by promoting your Airbnb listings on Facebook! If visitors click on your Airbnb listing through your Facebook page, you will get more clicks and, as a result, more reservations.
Airbnb prioritizes popular, highly-booked, and trusted rentals. By putting your vacation rental property on Facebook, you demonstrate to Airbnb that it fits all three of these requirements and deserves a better rating.
Airbnb’s success is not limited to social media connections. To learn more about how to increase your Airbnb reservations, check out our Ultimate Airbnb Host Guide!
What is the best way to link Airbnb to Facebook?
Fortunately, linking your Airbnb account to your Facebook profile is fast and simple. Because the connection is established via Airbnb, you’ll need to log in to your account on their website. From there, go to the “Login and Security” section of your account settings and pick the “Login and Security” option. Airbnb includes a function called “Social Accounts,” where you may connect your Facebook account by clicking “Connect.” Once you click connect, Airbnb will lead you through the rest of the process, and your account will be automatically linked.
To disconnect your account, go to the same “Social Accounts” area and click “Disconnect.”
What is the best way to post Airbnb listings on Facebook?
Connecting with your Airbnb is not the same as sharing it on Facebook. When you “share” your Airbnb account, the information is published as a timestamped post that does not display on your homepage.
In an ideal world, you would connect and share your listing. While the link will always exist, allowing visitors to quickly click directly to your Airbnb listing from Facebook, sharing the listing is an extra option to attract new customers and improve reservations.
As an example, suppose you’ve added a new discount for monthly stays. To help promote this bargain, you may create a blog post about it and include the listing URL inside. By publishing a post like this, you may have your company visible on the newsfeeds of current and prospective customers.
How to market your Airbnb on Facebook in detail
If you’re new to social media, the prospect of promoting your Airbnb on Facebook may sound intimidating, but it doesn’t have to be. The critical point is to follow the procedure outlined below and deliberate in your Facebook marketing. Adhere to the guidelines, but tailor them to your vacation rental company.
Create a profile and a business page for your business.
To begin promoting your Airbnb on Facebook, you must first establish the area for it! Where else can you connect if you don’t have a company page? Avoid conflating your professional and personal pages. By developing a company page, you demonstrate to prospective visitors that you are an expert.
If you already have a Facebook account, all you need to do is create a business page inside it. Click “Create a Page” and follow the on-screen instructions on the sidebar. Facebook will urge you to provide information about your company, such as the location and industry of the property. After following their directions, you’re ready to go! Your business page is now complete.
Conduct research and create content. Once again, this is a business page, not a personal one. Clients can tell when your postings are haphazard or unplanned. To avoid your page appearing disorganized or cluttered, you should plan and prepare your content. Not only does planning your content maintain your firm appearing professional, but it also simplifies your life.
Conduct research on the kind of material that might work well for your specific vacation rental. Perhaps visit the profiles of your rivals or search for other Airbnb listings in the area over on Facebook. Keep track of what works and what doesn’t so that you can tailor your material properly.
Make a plan, a plan, a plan!
Once you’ve determined the sort of material you’d want to share, you’ll need to choose the frequency with which you’ll post. Do you have enough content to update your Facebook page on a biweekly basis? Twice weekly? Determine how often you want to publish and strive to be as regular as possible.
From there, you can begin planning a content schedule with specific messages for each article. You may outline the posts in advance by deciding on the publishing time, image, and general topic, or plan the full post. Scheduling software, like Hootsuite, lets you completely plan the post, schedule it, and then forget about it until you’re ready to schedule your next round of articles.
Utilize Facebook Advertisements
It’s no secret that obtaining organic, free traffic is not easy. It’s a lot of effort, and for smaller vacation rental companies, you may wind up spending the same amount of money on labor as you would on a Facebook ad.
Facebook advertisements are an easy method to increase the visibility of your Airbnb property without devoting a lot of time and effort to how to post. The advertising increases visibility for your Airbnb property while enabling you to target and decide who should see them.
Depending on your advertising budget, you’ll have the option of broadening or narrowing your audience, obtaining an estimate of persons reached, and specifying a target area.
By combining Facebook Ads with organic posting, you can enhance the likelihood of your Airbnb property being discovered and booked!
Engage with the vacation rental community in your area
Bear in mind that you are in the hospitality industry. Guests want to know that your property is both physically and digitally welcome. When you communicate with your community, older visitors, and possible newcomers, you not only develop your reputation on platforms like Airbnb but also illustrate the value of your home.
Therefore, how can you engage your community without being too “commercial”? Naturally, the answer is dependent on the content! When connecting with your Facebook network, you want to look knowledgeable and approachable. Any comments you get on promotional postings, such as “How many weeks are included in your Spring special?” should be succinct, informative, and pleasant. You never know which conversations will convert prospective visitors into repeat customers, so plan all of your Facebook interactions related to your Airbnb company carefully.
On your Facebook page, include a “book now” button.
If you’re connecting your Airbnb to Facebook, the likelihood is that these reservations will occur directly on Airbnb’s website. However, there are still compelling reasons to include a “Book Now” button on your Facebook Page. By including a “Book Now” button on your company page, customers may choose to be sent to Airbnb or straight to your site. Why not take advantage of the direct booking option?
If visitors are already on your Facebook page, they may utilize the Airbnb listing to examine images, ratings, and housekeeping methods. If your Facebook page is compelling enough, visitors will return to it to complete the booking. In this perspective, Airbnb may be seen as a promotional tool to entice people to reserve their houses.
Additionally, you may include a link to your Facebook profile in the Airbnb listing’s biography. From here, you may provide a discount or incentive to customers who book straight via your Facebook page.
Keep track of your progress.
Tracking is the key to effective social media marketing. Only by crunching the statistics can we properly determine what is functioning well. By tracking which articles are effective, you may better understand what your audience wants and create more engaging material.
When your material is targeted at the audience you’re after; you’ll see an increase in engagement on your Facebook and Airbnb pages, which is a win-win situation! While engagement is important, conversions are much more so. Continue monitoring and analyzing to see what is generating bookings for your property.
Takeaways
By connecting your Facebook profile to your Airbnb listing, you may double your visitors. By making both sites available to visitors, you get to showcase double the material! On Airbnb and Facebook, guests may see how you shine. While it is always critical to take advantage of every opportunity to entice people to book, it also helps to boost your entire internet reputation. By confirming that your listing on Airbnb and Facebook is accurate, you reassure your visitors that they are in excellent hands. Finally, utilize vacation rental software to make managing your Airbnb easier.
