According to a 2023 State of Influencer Marketing report, over half of all surveyed companies use brand ambassador programs to build connections with prominent online voices who can help them reach a more diverse, extensive target audience.
There are all sorts of brand ambassadors, from elite athletes and on-screen personalities to social media influencers and content creators. Check out the following brand ambassadors at the top of their game who have built exciting, collaborative relationships with their affiliated companies. These are ones to watch in 2023—and well beyond.
Emma Talley
Instagram: @ertalley, Brand: SERVPRO
As a professional golfer since 2016 with nine top-10 finishes on the LPGA Tour, Emma Talley is a leading voice in women’s sports. She was also an All-SEC pick four times in her collegiate career at the University of Alabama and won the NCAA Division Champion title in 2015. Both on and off the golf course, Emma represents SERVPRO, a residential and commercial restoration company with several branches across the United States. She will proudly wear the SERVPRO logo for her 2023 and 2024 seasons of the LPGA Tour.
Jerin Beasley
Instagram: @jerinthejerk, Brand: Slingshot
Visual artist and fashion designer Jerin Beasley is a New Orleans native who expresses himself through the ethos: “Art is not meant to be controlled.” Jerin brings that fierce passion and unique creative lens to his ambassador work with Slingshot, a 3-wheeled motorcycle from the automotive manufacturer Polaris. An unmistakable talent (Jay-Z bought one of his oil paintings) and status quo disruptor, Jerin sits at the intersection of artistic and technological savvy, making him a natural choice to represent this innovative brand.
Courtney Caldwell
Instagram: @6ourt, Brand: Gymshark
With over 500K followers across her social media platforms, Courtney Caldwell has become a sought-after fitness influencer in recent years. Her viral exercise content, positive affirmation digital planner, and online BBU Athletics platform have led to a partnership between Courtney and the activewear brand Gymshark. Whether sharing a new workout routine or posting about her favorite Gymshark gear on TikTok, Courtney is a wealth of fitness inspiration. Plus, she’s fun to watch with all her confident, infectious energy.
Ramón Navarro
Instagram: @surfnavarro, Brand: Patagonia
Big wave surfer and climate activist Ramón Navarro has competed globally on the professional circuit. But as an ambassador for the outdoor company Patagonia, he focuses on environmental justice in his homeland of Chile. When he’s not chasing ocean swells, Ramón works to preserve the Chilean coast or shield local fishing communities from corporate takeover. This year, he also teamed up with Patagonia to create a documentary, Corazón Salado, which raises awareness to protect the Kawésqar indigenous tribe’s ancestral waters.
Dempsey Marks
Instagram: @dempseymarks, Brand: AllTrails
Not only is a personal trainer and holistic wellness coach Dempsey Marks a committed AllTrails influencer, but she also helped launch this brand ambassador program from scratch. Combining her passion for nature and her goal to teach others healthy, sustainable habits, Dempsey’s online presence will resonate with any adventurous spirit. As the first AllTrails ambassador, she shares must-follow content on her latest exploits (like reaching the summit of California’s Mt. Whitney) and leads hiking excursions around Los Angeles.
Keep an Eye on these Brand Ambassadors in 2023
Brand ambassadors are some of the most powerful marketing assets a business can tap into. They do more than increase brand awareness. They illustrate how your products or services fit into a lifestyle. As a result, brand ambassadors can turn their followers into your customers. So take some inspiration from these athletes, entrepreneurs, artists, and influencers—keep your finger on the pulse of trending ambassador platforms in 2023.
